Jakks Pacific has inked an exclusive worldwide master toy licence with MGM Consumer Products for the new American Gladiators, which is airing on NBC.  The plan is to launch a line of toys and related products in the spring of 2009 that are based on the characters and challenges you see on the show.

The deal was brokered by agent JTMG and includes action figures, accessories, outdoor sports and seasonal products, plus role-play toys all base on the live action series and the classic TV series.

“American Gladiators has all the qualities to make an exciting action figure and sports activity product line,” enthused Jennifer Richmond, senior VP of licensing and media at Jakks.

“Jakks plans on capitalising on the brand’s high energy, extreme action and electrifying line-up of talent to create a toy line to encapsulate the exciting American Gladiators experience for kids and adults at home.”

Travis J Rutherford, executive VP of consumer products and location-based entertainment at MGM, added: “We are excited to introduce a new generation to the action-packed thrills and intense competition of American Gladiators and Jakks Pacific is the perfect partner to bring all the glory of the Gladiators to the toy aisle.”

This entry was posted on Monday, April 7th, 2008 at 9:32 pm and is filed under American Gladiators News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.