It might be an All-American show but Japanese automaker Toyota will be promoting it’s vehicles on the show, specificaly the newly redesigned Sequoia SUV which rolls out to dealerships at the end of January.  A Sequoia will be placed on the set of the final event, the Eliminator,  for every episode to help promote the vehicle.  Also the male and female contender who is the overall winner will walk away with keys to a Sequoia as part of the grand prize with the $100K.

Along with the commercials during the show features of the all-new Sequoia will be mentioned by host’s Hulk Hogan and Laila Ali throughout each episode.  Also the trucks tagline, “Anything but orginary” will be integrated into the shows video-replay highlights in each episode.

It seems Toyota is trying to target a big portion of the shows audience, Males with families who are weekend warriors that grew up playing nontraditional sports.  I guess we will have to wait and see how intrusive the ads really are.

Yes I know the photo above depicts Hang Tough but thats all I have, so pretend it’s the Eliminator.

Source: Variety.com

This entry was posted on Wednesday, January 2nd, 2008 at 1:53 am and is filed under American Gladiators News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.